Nobody ever sat down, looked at a product, and then slammed their fist on the table screaming, "It's just too darn easy." Complexity is the default. Simplicity is the exception.
We are overwhelmed with data, but starved for insight. The people you interact with aren't wanting more information. They are needing more inspiration.
SimpleDoesIt is all about helping folks like you get down to the core essentials, and then sharing this content with the world around them.